App & tool guide · Social apps
ParentMode's take
13+ with parental awareness; 16+ for independent use
Pinterest is primarily a visual discovery and bookmarking platform with a 12+ rating, but the App Store advisories flag infrequent sexual content, drug references, and mature themes—typical of user-generated or algorithm-sourced pins that younger teens may encounter. Maturity to navigate mixed content and understand algorithmic personalization matters more than the age rating alone.
On the App Store
- Apple age rating
- 12+
- Developer
- Pinterest, Inc.
- Category
- Lifestyle
- Average rating
- 4.8 ★
- Last updated
- 2026-07-08
Apple content advisories
- Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
- Infrequent/Mild Sexual Content and Nudity
- Infrequent/Mild Medical/Treatment Information
- Infrequent/Mild Horror/Fear Themes
- Infrequent/Mild Cartoon or Fantasy Violence
- Infrequent/Mild Mature/Suggestive Themes
Source: Apple App Store, retrieved 2026-07-10. View the current listing →
What a parent can do
Data & privacy
Review Pinterest's privacy label in the App Store; assume any saved pins, search history, and browsing patterns inform the app's recommendation algorithm and Pinterest's data practices.
Controls
Use device-level Screen Time (iOS) or Family Link (Android) to set app limits and restrict account changes; check Pinterest's in-app safety settings (e.g., muting keywords, limiting recommendations) and ensure the account is a teen account if available.
A cautious next step
If your child is under 13, consider exploring image-collection apps or websites with curated, moderated content libraries as a stepping stone.
The age rating, developer, and advisories above are Apple App Store facts. The guidance is ParentMode's own protective, conservative editorial — general parenting guidance, not clinical, legal, or diagnostic advice, and not an endorsement or a warning from Apple or Pinterest, Inc.. Apps change; always check the current listing.